Tuesday, December 20, 2011

Nature Portfolio

Responses


1. The Earth on Turtle's Back
I love Native American legend stories because its so interesting to me how old and historic they are. It also makes me think about how far back time goes.  These stories have all been passed down through generations orally countless times, so I wonder how much of it has changed and how much has stayed the same.  I also think about how the original authors got their ideas for the story.  Native Americans must have thought that people came from the sky because the women from sky land fell down into water land.  This differs a lot from our origination ideas because nowadays people think heaven is above us and it is something that we ascend to but obviously in Native American times, they descended into the world.This story has a nice moral about how you don't have to be the biggest and strongest to make the biggest difference.  Every animal tried to bring up earth for the woman to land on and failed but finally the muskrat brought it up.  This also symbolizes how much Native Americans depended on animals for natural resources and also how much they cared about them and nurtured them, and got compassion back from them in return.

Word Count: 203 


2. A Corn Planting
This story is a tragedy. I wonder how, in all of Chicago, Will found Hal all because they were from the same town.  They went to different schools and were studying different things.  This is a very unrealistic aspect of the story that I wish the author would have elaborated on a little more. It is very sweet that Hal would read Will's letters to his parents all the time.  Hatch and his wife seemed so busy with their farm, so I am surprised that they would take the precious time out of their harvesting day to drop everything and sit down with Hal to read.  Its actually very very sad that Hatch and his wife never went to see Will because they claimed that they couldn't leave their farm unattended but we all know that if they really wanted to see Will badly enough, they could have hired some farm hands.  Hatch and his wife's reaction to their son's death was absolutely bizarre. I have never heard of anything like it.  They were putting death (seeds) into the ground and hoping that life would grow out of it-in the middle of the night!  It was shocking that within a matter of an hour or so they seemed to get over their sons death.  Since the old man and wife still had their farm and Will's letters, it really wouldn't be much different for them than it was prior to Will's death because they never saw him while he was in Chicago so it is rather easy for them to pretend he is still there.

Word Count: 265


3. Walden
I love his ideas about simplicity and simplifying everything to the lowest possible ratio in order to succeed in life.  But it is a little ironic that he wrote a 15 (or so) page essay to explain that.  His extreme bias towards Germans is interesting.  I wonder how that correlates to his time period- WW2?  He has such a unique perspective on life. These are some questions that this reading provoked from my mind: What if we didn't live like we do now, would we even desire the luxuries we now have?  Why do we concentrate so much on the daily routine of life that we don't get the most out of it?  On page 411 Thoreau says: "We do not ride on the railroad, it rides upon us..."  This is basically saying that we rely so much upon schedules and rapid transit that it begins to take over our lives and be the most important thing to us, which, in his opinion, is wrong.  He brings an important aspect to light in his essay that is something that everyone should keep in mind.  He says: "If a man does not keep pace with his companions, perhaps it is because he hears a different drummer," (page  412), so, in other words, you don't always have to keep up with the Jones'.

Word Count: 221


4. Thanatopsis
I'm interested in how a Thanatopsis like this one would be written if the person who was about to die does not love nature.  This would be a comforting poem to read at the time of death to reassure yourself if your after life if you are a firm believer in transcendentalism.  It makes perfect sense how someone starts in nature, so in the end they go back to nature and become a part of it again.  Thus supporting the overall idea of what goes around comes around.  Nature has always nurtured us as human beings so when we die it is only fair to nourish it back when you go 12 feet under (in a literal sense).  I love how he uses an epithet to describe a coffin as a "narrow house".  My take on this story is that when you die, you aren't restrained to a little coffin tomb burial site.  You physically return into nature and mix with natural elements and eventually literally become nature.  In lines 38-47 he lists all the wonderful natural things (meadows, valleys, oceans) that will be the decoration of your "tomb".  This is logical not only as a spiritual belief, but also as a scientific one because after we die our bodies do nourish the soil and mix with it as we decompose.

Word Count: 221


5. Grass
I like the weird morbidity of this poem, it is sickly genius.  I like how Sandburg personifies grass by giving it dialogue that is almost primitive in nature: "Shovel them under and let me work- I am the grass; I cover all."  The author makes it seem like the grass' sole purpose is to cover things, but he does not recognize the many other uses for grass such as beauty, and shelter.  Sandburg suggests that death and war can be covered up and forgotten very easily and that people won't recognize places of mass destruction, after the fact, because they are covered up so well.  This is sadly true.  If we didn't have explicit landmarks showing where things in history happened, would we remember?  Or even care?  The grass could symbolize something more than a natural element, it could recognize corruption in the government also.  There has been cases such as the situation in North Korea where the government tries to cover up what they are actually inflicting upon their civilians by keeping so much of their country a secret and not allowing people in or out.  This poem can also help show what could happen if we don't teach and remember our history- that it will be forgotten, and most likely repeated.

Word Count: 213


Reaction to Essays

  • The Sound of Trees, By: Robert Frost
  • Walking, By: Henry David Thoreau
  • The Force That Drives the Flower, By: Annie Dillard

Its so weird how in Frost’s poem he notices the sound of trees and his poetical mind can think of an entire poem to write about it.  I would never be able to do that.  I’ve never even really noticed the sound of trees, it’s always just been a constant background noise in my daily life when it’s a windy day but I’ve never been partial or impartial to it.  In lines 10-11,”They are that that talks of going but never gets away.”  I think that in Frost’s poem it isn’t the wind that makes the trees sway; I think that it’s their desire to leave but they are never able to because of their roots.  In lines 15-20 Frost says, “My feet tug at the floor and my head sways to my shoulder sometimes when I watch trees sway from the window or the door.  I shall set forth for somewhere, I shall make the reckless choice.”  I think that this makes Frost think about his freedom and then he decide he wants to leave the town depicted in the poem, too.  And his human form comes in handy then because he doesn’t have deep roots locking him in one place.
            In the first paragraph of Thoreau’s essay he says: “It requires a direct dispensation from Heaven to become a walker. You must be born into the family of the Walkers.”  I think this means that not everyone can appreciate nature, and that’s not their fault because walking through nature and becoming a part of it is the calling for some people, and they are the luckiest ones of all.  They are the luckiest because they are the most free.  My favorite line of the entire essay is in the third paragraph: “When a traveller asked Wordsworth’s servant to show him her master’s study, she answered, ‘Here is his library, but his study is out of doors’ …”  This means that because Wordsworth and Thoreau were transcendentalists, they did not care about their lives indoors very much or the study of practical things such as math or literature, but what they really cared about was right in front of their eyes: nature and the outdoors!  In the fourth paragraph he mocks every day people and points out how they are foolish, “Man and his affairs, church and state and school, trade and commerce, and manufactures and agriculture, even politics, the most alarming of them all,—I am pleased to see how little space they occupy in the landscape …”  Here Thoreau doesn’t mind at all that all these people are disregarding nature and the great outdoors because it leaves more of it for him.  In the last paragraph he warns about the future and how negatively modern ways of life can affect our population as a whole because no one will ever realize the beauty of nature and the species of walkers that he talked about earlier in the poem will become extinct, “At present, in this vicinity, the best part of the land is not private property; the landscape is not owned, and the walker enjoys comparative freedom……… To enjoy a thing exclusively is commonly to exclude yourself from the true enjoyment of it. Let us improve our opportunities, then, before the evil days come.”
            I love Annie Dillard’s essay.  It is so witty and great.  In the first paragraph she says: “I can like it and call it birth and regeneration, or I can play the devil’s advocate and call it rank fecundity—and say that it’s hell that’s a-poppin’ … ”She seems quite bitter about how quickly things around her are reproducing, I wonder why.  I wonder if possibly it could have been personal problems with her own reproductive health.  She is very biased towards plants and animals.  She loves when plants reproduce and thinks it’s lovely when they grow but she is disgusted by animal reproduction: “Fecundity is an ugly word for an ugly subject. It is ugly, at least, in the eggy animal world. I don’t think it is for plants………. No, in the plant world, and especially among the flowering plants, fecundity is not an assault on human values. Plants are not our competitors; they are our prey and our nesting materials …”  My favorite line of the essay is the last one because it is so brutally honest and 100% true, “After all, water pipes are almost always an excellent source of water. In a town where resourcefulness and beating the system are highly prized, these primitive trees can fight city hall and win.”  Nature can kick butt!  These are all very similar because they talk about the raw power and strength of nature and how it can be restricted at times by others, or can be restricting to others.

Nature Poem
Dive Down
1- White clouds above you
Wade in the promising waters
Hearing what goes up must come down cannot be true
It is always the opposite, this eve, you must go down to come up
5- Dive Down.

I promise you beauties and galore.
Let the current take you down to the reefs
And see the clown fish laugh and pity you.
See the anenome waiting to cling onto its next victim
10- How dark and twisted the great beauty of their tentacles are
Dive Down.

I promise you ease if you just relax and let your lungs fill.
Deeper we go to the great palace of King Tritan and the meremen and women.
So much to explore so little time.  The bottom is near.
15- Hitch a ride on the mighty back of the blue whale
Feel plankton and barnacles on his back.
Dive Down.

Forget your life on shore
You're too deep now to come back up.
20- Darkness sets in and all you can see is eels slithering around you.
In the distance there is a hungry shark looking for prey.
"No."
Panic.
Your hair is standing on end, you can't be noticed by the shark.
25- Dive Down.

The salt burns you can hardly bear it.  "No."
Dive Down.

Your lungs are so tight they're about to burst. "No."
Dive Down.

30- Calm once more, you lose your consciousness and sink.
Brine trickles through your body drop by drop.
It consumes you.
Everything is black.  But this is what you wanted wasn't it?
Dive Down...You'll eventually float up.

Weather Experience
The tension builds, tie down your roofs and batten down the hatches
Howling winds threaten the City off the lake
Everyone rushes home and flips on the radio


People say, "This will be the storm of the century!"
Ecstatic children run outside and make snow angels in the first coating of white fluff in the roads
Reporters warn to stay indoors and off of Lake Shore Drive
Friends come together and get trapped in the same house for two days straight
Enjoying each others company, safe, warm, and out of the snow
CPS has not one- but two snow days for the first time in decades
The next morning a waist deep hike to dunkin' donuts for baked goodies and piping hot cocoa


Shoveling brings the neighborhood together as one
The same goal is trying to be reached by everyone- to clear the sidewalks!
On top of the snow mounds children played
Reality sets in after two days and school opens back up
Mountains of fun was had by all, a blizzard in 2012?  Yes!!!


The Most Beautiful _______
This summer, I went to Seagrove Beach, Florida with my Mom, Dad, and little brother, Ian.  It’s a wonderful little beach town on the Florida pan handle that is famous for its sugar white sand, clear turquoise water, and fabulous sunsets.  We decided to take a vacation there because we grew tired of our ritual Midwestern summer lake house adventures in Indiana.  Also my mom’s friend owns the condo that we stayed in so we got to stay for free!  Plus my mom already knew the area well because she takes a vacation there every spring with her girlfriends.  While we were there, we saw so much amazing wild life, but my favorite part of the trip was the dolphins.  They are also the most beautiful thing I have ever seen.  They literally took my breath away by their natural grace and with the essence of their freedom.  Every day when we were sitting on the porch or beach they would swim by and catapult out of the water, sometimes they were alone and sometimes they were in groups.  They were so close that you could see their fins break the surface and hear the noise they made as they took a breath.  It was mesmerizing to watch and we found ourselves enchanted as we scanned the horizon, always looking for the next performance.

One day, we went out on a fishing boat.  Captain Buddy took us 7 miles off shore into the Gulf of Mexico.  We caught 4 huge king mackerel, but the best part of the day was our dolphin encounter on the way back to the marina.  As we cruised by a cove, we were suddenly surrounded by 30 or more dolphins.  They were so close that you could almost touch them off the back of the boat.  They splashed and played and it seemed like they were happy to share their waters with us.  I was so surprised because I thought that if we were to come that close to dolphins that they would be scared of us, but it was the exact opposite.  Captain Buddy said that it was not unusual to see them in the area, but for me it was the amazing.  I never wanted to leave the dolphin cove even though I was a little green from sea sickness. I promptly forgot all about that and enjoyed the show.

Word Count: 397

Native American Creation Story
How Nail Polish Came To Be

                
In the village of the Turquoise Indians, a competition was brewing.  A woman named Azula had recently begun to gain the attention of all the young eligible bachelors.  She didn’t quite know what to do about it because her past was quite the contrary.  As a child, she had always been bullied because she was born with a rare deformity, her finger tips were blue!  All the kids in her tribe made fun of her and called her a freak for being different.  She had absolutely no friends.  She had always had the attention of people in the village because of her finger tips, but never in this positive light before.   In an attempt to figure out how her finger tips were colored like this, the jealous native girls kidnapped her and brought her to a secluded river bank to interrogate her.  They began to ask her questions, “Azula, what is this on your hands?”  Abetzi asked, “I don’t know, it has always been here, the Gods made me this way.”  “Take it off!” Screamed Ituha.  “I would have given anything to not have this difference because you teased me my whole life for it and I grew to hate myself.  I would give it to you if I could but I can’t,” Replied Azula.  The girls realized that they had been cruel and they felt very bad for what they had said to Azula before.  They apologized to her and she accepted their apology because she realized that she was above them now and had more power than them.  But, because Azula was kind she said, “If its color you want, then let’s use the treasures of the earth to make colors that you can use to make your finger tips as lovely as mine.”
                They went into the woods and scavenged the land for plants, flowers, herbs, spices, and leaves to make their paste.  They spent many hours talking, laughing, and creating vibrant dyes for their finger tips.  They used the earth’s bountiful resources to create a rainbow of these dyes.  Abetzi, Ituha, and the other girls used these to dip their finger tips in.  They made red from rich clay, blue from berries, yellow from dandelions, and green from grass, leaves, and moss.  The combinations were endless and the girls were thrilled.  They all had become friends and attracted many suitors with their pretty painted pinkies. 


Word Count: 405




Wednesday, November 23, 2011

Thanks to Lucy... :)

                Thanksgiving is obviously an awesome holiday because of the food we traditionally stuff our faces with, our lovely and complicated families that we spend hour after hour in the presence of, and friends that we love.  Sometimes the true idea of thanksgiving gets over shined by these American rituals.  What we should really be doing on thanksgiving is reflecting about people who make a big difference in our everyday lives and that we don’t thank everyday for what they truly do.  These special people make a bigger impact than they could ever understand.  The person that I am most thankful for in my American Lit class is Lucy Teruel, her and I have grown to become close friends this year.   In addition to American Lit, we also have P.E. together and we use every minute of the classes to fill each other in on what’s going on in our lives.  We give each other advice and help each other through tough times.  I can always count on Lucy for help in class too because she is one of the smartest girls.  We’ve also been taking driving classes together so we hang out on weekends sometimes too now so we’ve made a bond that I hope lasts for a very long time because Lucy is a phenomenal young lady and I enjoy spending time with her a lot!  Happy thanks giving!!!! J

WORD COUNT: 231

This Land Verse

As I was strolling down Michigan Avenue
The neon lights glared all around me
They reeled me in and I fell into their spell
Retail therapy was made for you and me

Chicago summer weather was absolutely perfect
As I was walking along Oak Street Beach
The people watching was fascinating
Our melting pot was made for you and me

Thursday, November 3, 2011

Community Stories

An Account of Experience with Discrimination
By: Sojourner Truth

Sojourner Truth was apart of a group of anti slavery women volunteering with ex-slave refugees in D.C. during the Civil War.  She often experienced discrimination on public transportation even after slavery was abolished.  Her idea of "the old slaveholding spirit" is about how slavery was abolished and yet the community's view on African Americans was still the same.  How she says: "but it must die" means that people must accept blacks eventually because of the movement for colored people.  They simply would not take being discriminated against any longer.

I feel like a primary document such as a letter like this one has a greater meaning and effect on the reader than a reporter's story because the words cames directly from the person's mouth and weren't just interpreted by a second person.  I believe that primary documents have greater weight and credibility than reports and have a deeper impact on the person who them because they can really be moved by it and can connect with it.  Letters such as this one can give you a detailed and more specific perspective on a community because the person who wrote it actually lived through it.

To be Young Black and Gifted

When growing up, Hansberry felt that it was unfair to be living on the south side of Chicago because it was so dirty and poor.  Her family cared about her, but weren't very loving at all.  She had to grow up without a Dad because he passed away when she was young.  She says the first time her sister embraced her was at her father's funeral.  The ideals and attitudes that her parents instilled in their children were:"we were better than no one but infinitely superior to everyone; that we were the products of the proudest and most mistreated of the races of man; that there was nothing enormously difficult about life; that no one succeeded as a matter of course."  This worried her mother so much that she was forced to patrol their house at night with a gun while her Dad was in D.C. fighting for black rights with the NAACP.

Because Hansberry was the youngest in her family, her siblings treated her as a nuisance so eventually she learned to play alone.  At the end, in the letter, she mentions how when her and her family moved into a white neighborhood, they were harassed, spat at, cursed at, and almost killed.

University Days

Thurber was a popular humorist writer for the New Yorker.  He had very bad vision his whole life and eventually went blind.  The classes that he took in college didn't live up to his expectations because he found them all to be pointless and he took no interest in them.  For example, when he took gymnasium, he hated it so much because they wouldn't let him wear his glasses so he would run into things.  For the swimming portion of it, he even had another student show up and do it in his place.

On way that he could not live up to the University's expectations was that he didn't pass a few classes.  He had to take botany twice because he couldn't see the cells under the microscope due to his vision impairment. He also had to retake military drill twice because he wasn't a good soldier at all.  These expectation formed his experiences because it showed him things that he did and did not like so it helped him eventually choose his path of journalism.

I Left My Heart In San Francisco 
By: Tony Bennett
The loveliness of Paris seems somehow sadly gay
The glory that was Rome is of another day
I've been terribly alone and forgotten in Manhattan
I'm going home to my city by the Bay

I left my heart in San Francisco
High on a hill, it calls to me
To be where little cable cars climb halfway to the stars
The morning fog may chill the air, I don't care

My love waits there in San Francisco
Above the blue and windy sea
When I come home to you, San Francisco
Your golden sun will shine for me 



This classic song is about a man missing his hometown.  He's traveled to all these different, magnificent places and yet none of them can live up to San Francisco.  In all of these other cities he feels a piece of him missing because it isn't like San Francisco.  He loves every single aspect of his city, even the unfavorable things.  Upon his travels, he has missed: the hills, cable cars, fog, and the bay.  All of these things are specific characteristics of San Francisco that you can find no where else in the world all collectively in one place.  He identifies San Francisco in this song as his own little piece of heaven and loves it more than any other place on the face of planet earth.  He takes a lot of pride in it cannot wait to be back there.

Monday, October 24, 2011

Topic Headings

1) Old Buildings- 8, 20, 21, 22&23, 27&28&29
2) Immigrant Population- 15, 16, 19
3) Rail Line- 10, 17, 18
4) Progressiveness- 13&14, 32&35
5) Arts- 4&12&30, 6
6) Technology Based Biz- 5, 7
7)Job Opportunities/ Relief Centers- 1, 3, 25&26
8)Why it's attractive- 2, 9, 11
*optional* -----> businesses that are still industrious- 24, 33&34

Thursday, October 20, 2011

Outline

1) As demographics in the north center neighborhood changed from working class to middle and upper-middle class, with an emphasis on families with young children, the ravenswood corridor began to reflect the absence of industrial jobs and create an opportunity for creative retail outlets.
2) During the early 1990's Demographics changed in the north center neighborhood, immigrants and minorities moved out and more upper middle class white people moved in.  They made higher income and were more skilled workers than the previous residents.  They were mostly young families with little kids.
a.Ravenswood ave. marks northcenter's eastern border.  At the beginning, Germans and Swedes populated and worked in the area.  Later, Kashubes, Poles, Italians, Hungarians, Slovaks, Serbs, and Croatians moved in.  They were all working class migrants.  As the L railroad expanded further north into ravenswood, more and more people began settling in north center.
b.Between 1940 and 1990, the population of North Center declined from 48,759 to 33,010.  This shift in population was mainly because a lot of whites moved to the suburbs.  On the other hand, most of the Hispanics, Koreans, and Filipinos moved into North Center to replace them and earned moderate incomes in the area.  During the 1990's, residents feared that they would be displaced because of the gentrification going on in Lakeview and Lincoln Park and that they people would spill over into Northcenter. 
c. The value of the houses surrounding the ravenswood corridor and in northcenter has shot up.  It used to only be a manufacturing district and was occasionally used for commercial purposes.  In contrast, nowadays, some of the lavish and beautiful homes here are worth $1.5 million plus.  Ravenswood is on its way to being a booming and trendy neighborhood.  As more and more small trendy businesses pop up, more young trendy people will come to the neighborhood to make a living.
3) The factories that stood in ravenswood corridor for more than seven decades all started moving out during this gentrification period for north center.  This was because companies found cheaper labor over seas.
a.When factories moved overseas, these buildings were not renovated into small office spaces to suit small businesses.  They still take on the characteristics of old factories, ware houses, and loading docks.  The businesses that moved in take full advantage of this kind of space by using it to utilize their unique needs.
b.O'Shaughnessy's Pub, on the corner of Wilson and ravenswood was originally the Pickard building built by Pickard China.  In the 1890's this house was used by artists who hand painted imported white china.  They were English and various other European ethnicities.   After Pickard China, the building was a bank, and more recently it was Zephyr Ice Cream Shop.  The ravenswood is all new and improved in the past decade.  It has "given birth".
c.Beyond design, located on Ravenswood, used to be a warehouse.  Now it is transformed into a design studio with a beautiful zen-like courtyard.  It uses some of the warehouse's original structures such as: vaulted bow-tress natural cedar wood open ceilings and a wide open space.
4) Businesses that started moving in- how they impacted gentrification
a.Stuart Grannen, the owner of architectural artifacts, has been in business in the same old warehouse on ravenswood for 24 years.  He feels so comfortable in the area now that he doesn't even feel the need to lock the doors to his sports cars.  He claims that his was one of the first small businesses to move in next to the massive factories and has noticed that each year the ravenswood corridor just gets better and better.
b.Liz Finan,  co-owner of O'Shaughnessy's Pub (corner of Lealand & Ravenswood) has also notices a drastic change in the area since they opened up in 2008.  She says that she used to be afraid that her car was going to be broken into and the corridor was more abandoned and dirty.  Now she feels no discomfort at all.  The neighborhood has been cleaned up and she has noticed more people residing and commuting (both on foot and in vehicle).
c. A company called my dream bag boutique is located on ravenswood ave.  The building it is located in used to be an old factory.  This is a primary example of how the businesses along the ravenswood corridor have changed from industrious to retail outlets that are meant to cater to a wealthier population.  This also signifies the gentrification of the northcenter neighborhood changing from working class to upper middle class.
d. Urban Pooch, located at 4501 N. Ravenswood, is a “canine life center”, where your dog can go get groomed, play, sleep, and even get MASSAGES!  Urban Pooch gives a clear example of a business that caters to the extremely wealthy members of a community, which further signifies a change in the people who populated the ravenswood corridor and northcenter areas.
5) The expansion of the ravenswood elevated line (brownline) encouraged the gentrification of the ravenswood corridor and modification of northcenter by bringing more attention to the area.  This attracted more people to explore and move into the neighborhood.  This was a big change.
a.In the late 1800's,  many metal working companies settled alongside the rail line on Chicago's north-east side.  This rail line was primarily used for transportation of these metal goods in and out of the city.  Today all that is turned upside down!  The rail line that runs along ravenswood corridor is mostly used by commuters and instead of metal manufacturing companies, residing there is hundreds of small businesses whose work is definitely not industrial at all.
b.  The expansion of the electric public transportation line, the "L", made it possible for people to live in the ravenswood area and also work in the ravenswood area, not just having to rely on going down town to find business.  This also triggered expansion for large manufacturers and factory companies to open up warehouses and loading docks in the ravenswood corridor.
c.  The expansion of the ravenswood (brownline) line on the CTA was a major development.  Ridership exploded and so did the population in the surrounding areas (circa august 1949).  Since the gentrification in northcenter, the number of riders on the brownline  increased by 24% between 1997 and 2000.  Presently, the brownline's ridership has passed the 13 million/yard mark and continues to rise annually.
6)As demographics in the north center neighborhood changed from working class to middle and upper-middle class, with an emphasis on families with young children, the ravenswood corridor began to reflect the absence of industrial jobs and create an opportunity for creative retail outlets.

Monday, October 10, 2011

Introduction

As far back as 75 years ago, the ravenswood corridor was a bustling center of commerce.  Families were supported by the jobs in the neighborhood which were not limited to the downtown area.  As factory jobs moved overseas during the early 1990’s the factories closed down.  Buildings sat empty and new businesses began moving in.  As demographics in the north center neighborhood changed from working class to middle and upper-middle class, with an emphasis on families with young children, the ravenswood corridor began to reflect the absence of industrial jobs and create an opportunity for creative retail outlets.